Weight Loss & Weight Maintenance-Free-Samples-Myassignementhelp

Question: Write a report on Weight Loss Weight Maintenance. Answer: Introduction Overview of the topic The subject, Weight loss weight maintenance is one of the most researched and studied topic in both practical and academic sector. With the unhealthy eating habits and rapid consumption of the fast food, individuals from early childhood to the adults are suffering from obesity and other related diseases. And to control the increasing arte of the individual suffering from obesity, there is high emphasis led upon the practices of weight loss and weight maintenance (Curioni and Lourenco, 2005). Target market The target market selected for the report is the youngsters as because of change culture and habits of the individuals of the society. The youngsters are facing the maximum issues of obesity. Thus, they are the primary target market for this report (Faulkner, Soundy and Lloyd, 2003). Opportunity statement The opportunity statement is that because of the high focus on weight reduction and weight maintenance, there are various opportunities for the business which are indulged in health and fitness. The health and fitness industry give chances to small entrepreneurs to open gyms, yoga classes and other fitness related center. Literature review and framework Overview of literature In the various studies, researches and academic data, it has been argued that one of the major causes of severe health problem and deaths is the excess weight or high level of obesity among the individuals. The excess of weight is the reason behind development of the numerous chronic diseases that comprises of cancer, diabetes and heart diseases (Zheng, et al., 2015). But the introduction of the several weight loss programs and the weight management techniques has reduced the chances of occurring chronic diseases in the individuals. A little weight loss and regular physical activities have helped in reducing the issues of obesity as well as other health problems. No nation can yet perform as a public health paradigm for the decrease in obesity. All the nations are still searching for the answers that in what manner there should be reversal of the up surging tide of childhood and adult obesity (Burke, Wang and Sevick, 2011). The authors have emphasized on the points that the ultimate goal of the weight reduction should not be on just losing weight but also on various aspects such as discovering the various tools that can support in the maintenance of the healthy lifestyles for entire lifetime so that the issue related to obesity and other associated chronic diseases does not reoccur in future once the individuals have done with their weight loss or weight maintenance programs. The lifestyle modification is considered as one of the cornerstone of weight management and weight loss for the obese adults and the overweight children. Some of the authors have supported the operations and the functioning of the various heath and the fitness centers by discussing the benefits the society is getting because of these fitness centers (VanWormer, et al., 2008). On the other hand, arguing the research of the authors, it is mentioned by the authors that in the initial stage i.e. for a round six months the individuals loose good amount of weight by joining these fitness and hea lth clubs but they often end up with a similar or increased weight once they left these health and fitness clubs. Thus, there key emphasis is on the regular physical activities other than these fitness centers as well as on the lifestyle modification to have effective amount of weight reduction (Singh, et al., 2008). There are numerous authors who have identified those individuals seeking weight management programs and weight loss programs remain much happier because of the regular physical workout as well as having a balanced weight in comparison with those who are obese and are not indulged in any kind of fitness and health activities. Thus, from the overall perspective the authors have a mixed view in regards with the weight management and weight loss programs that they are somehow benefitting the society as well as making them depended upon these fitness centers (Flodmark, Marcus and Britton, 2006). Theoretical perspective To investigate the opportunity in the following report, there will be taken use of one of the motivational theory i.e. Self determination theory. The theory is well recognized as the SDT theory of motivation. It is the macro theory of personality and the human motivation which is related to the psychological needs and the inherent success tendencies of the individuals (Fortier, et al., 2012). It is related to the motivation which is their behind the choices made by the individuals. These choices and decisions are without any external inference as well as influence. The focus of the theory of self determination is on the behavior of the individuals which is the reason behind self-determination and self-motivation. There are various kinds of motivators which motivates a person to do a certain task. Because of these inherent motivators the individuals get determined (Teixeira, et al., 2012). The reason behind selecting this SDT theory is that in the weight loss and weight maintenance practice, the key factor is the inherent motivation of the individuals. If the obese people will not be self-determined as well as self motivated to do physical activities then they will not able to reduce their weight as well as will also not participate in all the weight maintenance and weight management programs. Thus, there is a direct link between the theory of self determination and the weight management and weight loss practices. Because when the individuals will have the determination to live a healthy and balanced life with adequate body weight then only they will practices the weight management and weight loss activities (Teixeira, et al., 2012). Marketing strategies Marketing Strategy 1 The first marketing strategy is e-health interventions by Government and various health organisations. In this strategy, the various health organisations and the Government come together to start a fight against the issue of obesity and ensure that the masses lives a healthy lifestyle. In this various mails as well as brochures are sent to public for attending various campaigns and other events related to health and fitness. There are also offered health charts and diet plans by the institutes top the people through mails and text messages so that the individuals can follow these dietary measures by themselves (Kay and Singh, 2006). There is a relation of this strategy with the theory of self determination as when the Government and health instates will make the individuals aware about the various health issues which are the result of obesity. The individuals will be self motivated to indulge in weight loss and weight management programs because of the inherent fear that they may als o face such health issues (Teixeira, et al., 2012). There are various advantages as well as disadvantages of this strategy. The advantages associated are that people will be aware of the events and camps so that they can have participation in that as well as will be motivated to have weight loss and weight management. The disadvantage is that these mails and messages will be sent to all the individuals who have registered mobile numbers irrespective of the knowledge about their health. Thus, the people who are already fit and have a stable and healthy lifestyle will also be getting the messages without any need. Marketing Strategy 2 The second marketing strategy is that the various Gyms, health clubs, fitness centers, yoga centers can reduce their prices as well as offer various discounts and packages so that more number of people can join these clubs and health centers. With such offers and decreased prices, people will enroll themselves and can have a regular physical activity which can help them in maintaining and managing their weight. The various fitness centers can offer special packages for the couples as well as the youngsters that can develop their interest in joining these fitness centers (Gortmaker, et al., 2011). There is a direct relation of this strategy with the theory of self determination as there are number of obese people who do not join theses health clubs or fitness centers because of the monetary aspect as they do not want to spend a lot more money on these cent res. Thus, if there will be discounted process and various offers then it will motivate the individuals to join these fitness cent ers. The inherent motivation of getting benefitted in very less process will develop their interest and help them in managing their weight (Teixeira, et al., 2012). There are various advantages as well as disadvantages of this strategy. The advantages associated are that the people who were restricted from monetary aspect can also join these fitness centers and manage their weight but the disadvantage is that once the offer is over or ended they will not continue which will have reverse impact on their health as they are just motivated because of the squat prices. Marketing Strategy 3 The third strategy is that there must be compulsory sessions of physical activity in the various institutes and the educational organisations. The greatest problem has been recognized in the youngsters. Thus, the organizations and the institutes can have a tie up with various fitness centers and can have a compulsory session where the student have to indulge themselves in physical training so that they can regularly have physical workout and manage their increasing weight and health (Khan, et al., 2009). There is a direct relation of this strategy with the theory of self determination as if there will b e developed a habit of regular exercise and physical workouts at the early stage then it will develop an interest of these youngsters to carry on with the same. This will motivate them to have regular exercises and remain fit (Fortier, et al., 2012). There are various advantages as well as disadvantages of this strategy. The advantages associated are that there will be reduced number of the youngsters that comes under the category of obese as a regular workout will help them in remaining fit. The disadvantage is that because of the regular habit of exercise the body will b e demanding such workouts for remaining healthy but once the students left the institutes it a probability that they do not do such workouts and thus, it will negatively impact them and will result in weight gain (Janssen and LeBlanc, 2010). Recommendations The one of the marketing strategies that will be recommended is the e-health interventions by the Government and various health organisations. The reason behind selection of this strategy is that it benefits the maximum number of the individuals as these events and campaigns are free of cost. Thus, anyone can join them as well as continuous mails and messages will force the people to have healthier lifestyle and have their focus on weight loss and weight maintenance (Hesketh and Campbell, 2010). As well as there can be effective analysis of the result of the strategy by evacuating that how many people have join the campaigns. Therefore, it is one if the most appropriate strategy which must be implement. References Burke, L. E., Wang, J., Sevick, M. A. (2011). Self-monitoring in weight loss: a systematic review of the literature.Journal of the American Dietetic Association,111(1), 92-102. Curioni, C. C., Lourenco, P. M. (2005). 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